Long Range Plan

WCOM BOARD OF DIRECTORS

LONG RANGE PLANNING MEETING NOTES

JULY 9, 2016

 

MEMBERS PRESENT: 

Dave Bellin, Karl Blake, Don Brumfield, Don Emmett, Ernie Hood, Art Menius, Tana Hartman Thorn

The WCOM long range planning meeting, instead of a regular Board meeting, took place at the home of Tana and Pete Thorn.  Topics covered as follows:

 

SWOT ANALYSIS

Strengths:

 

  • ·         Diversity of Programs
  • ·         Not controlled by corporate interests/money-go-round
  • ·         Worldwide Reach via Internet
  • ·         Creative people
  • ·         Eleven+ year track record
  • ·         Local government support
  • ·         Visible location/studio
  • ·         All shows underwritten
  • ·         Volunteer programmers and leadership
  • ·         Physical infrastructure
  • ·         Open access
  • ·         Active board of directors
  • ·         Experienced chairperson
  • ·         Strong talk shows
  • ·         FCC license
  • ·         501(c)3 status and CSL exemption
  • ·         All performance rights fees paid and in compliance
  • ·         Bill McClymont

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Weaknesses:

 

  • ·         Lack of market visibility
  • ·         Signal strength and interference
  • ·         Financial condition
  • ·         Equipment and engineering
  • ·         Lack of procedural documentation
  • ·         Issues with resolution of emergencies and problems
  • ·         Lack of volunteers who are not broadcasters
  • ·         Lack of major individual donor support
  • ·         Lack of community outreach – insular mindset
  • ·         Too many hours of Undercurrents between 8am and midnight; 30.5 of 112 hours = 27% each week; only Saturday has no Undercurrents 8am-midnight; Sunday has 7 hours (43.75%).
  • ·         Too few hours of Latino or Asian language programming

 

 

 

 

 

 

 

 

 

 

 

 Opportunities:

 

 

  • ·         Rebroadcast local content
  • ·         Continue training hosts, including teaching classes
  • ·         Recruit and train more hosts
  • ·         Partner with local businesses to create programming
  • ·         Engage with local business community, using recorded and live remote programming
  • ·         Utilize DropBox so that hosts can record new shows at home instead of using subs
  • ·         Expand involvement in committees and as volunteer staff
  • ·         Increase funding from donations
  • ·         Build a sense of community among WCOM members
  • ·         Board should get to know hosts and hosts board
  • ·         Improve marketing and community engagement
  • ·         Become an even better source of alternate views and information
  • ·         Create new WCOM phone app or gain control of old one
  • ·         Partner with UNC School of Journalism and Mass Communication to create a news program

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Threats:

 

  • ·         Physical location could change again as soon as 2.5 years (2018-19)
  • ·         Power and internet outages
  • ·         Increased licensing costs and fees
  • ·         Equipment failure
  • ·         Softward failure; cost of upgrades
  • ·         Insolvency
  • ·         Loss of listeners and hosts to other media outlets or podcasts

 

 

 

 

 

 

 

Goal Brainstorming:

 

  • ·         Enhance automation – replace Simian or upgrade to Windows 10
  • ·         Achieve financial solvency
  • ·         Increase Golden and Angel Voice underwriters 200% (from 5 to 15)
  • ·         Increase monthly revenue from $1400 to $2500/month
  • ·         Build $10,000 or more operating reserve
  • ·         Complete emergency manual and signage and update station manual
  • ·         Produce a monthly e-newsletter; distribute to underwriters as well as hosts, volunteers, donors
  • ·         Increase local programming 10% (from 72.5 hours/week to 80)
  • ·         Increase program diversity
  • ·         Enhance local engagement/involvement
  • ·         Increase our visibility in the community
  • ·         Increase email distribution 20% (from 347 to 417); social media 10%, (e.g. Facebook from 1470 to 1617; Twitter from 1098 to 1210; Instagram from 104 to 115)

 

 

 

 

 

 

 

 

 

 

 

 

Highest Priority Goals with Strategies for Achieving Them:

 

  • Increase local programming hours 10%; enhance program diversity and local engagement
  • ·         Approach businesses and social justice organizations as sources of content
  • ·         Approach organizations that serve specific groups such as El Centro Hispano
  • ·         Use website and social media to attract new hosts
  • ·         Build relationship with UNC (Journalism and Mass Communication) and High Schools as sources of hosts/programs
  • ·         Develop show ideas and recruit appropriate hosts
  • ·         Use local media (Chapel Hill News, Durham Herald Sun, Chapelboro, Triangle Free Press, etc) to reach potential hosts

 

 

 

 

 

 

 

Increase WCOM’s Community Visibility

 

  • ·         Establish baselines and track listenership using whatever data is available to us
  • ·         Increase email address list 20%, social media 10% (see above)
  • ·         Recruit outside board members
  • ·         Outreach to businesses
  • ·         Participate in local events (e.g., Chamber of Commerce Face Time, Carrboro Music Festival)
  • ·         Connect with local organizations (e.g., Chamber of Commerce, Carrboro Business Alliance)

 

 

 

 

 

 

Increase monthly revenue from $1400 to $2500/month·        

 

  • 200% more Golden or Angel Voice Underwriters (from 5 to 15)
  • Identify and cultivate existing relationships 
  •  Recruit one or more outside board members with strong community connections 
  •  Update underwriting materials, collateral, and web presence
  • Consult with Aaron Nelson at Carolina Chamber of Commerce re: funding and board members 

 

 

 

 

 

 

·      Automation

  •    E  Evaluate and select software future by August 31 (Don Brumfield)
  • ·         Plan Windows 10 upgrade (Don Brumfield)
  • ·         Raise money
  • ·         Evaluate future equipment and software needs

 

 

 

 

 

 

 

 

 

 

 

 

 

   

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WCOM FM
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Carrboro, NC 27510
Office: 919.929.9601
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