The Board of Directors for the Public Gallery of Carrboro (WCOM’s legal name) held its final meeting of 2015 on December 16. The meeting marked the conclusion of four years of service by outgoing Secretary Lee Anne McClymont, host of “Courage Cocktail” each Wednesday at Noon, and chair and long time volunteer engineer Bill McClymont. The other board members presented Bill with a certificate honoring his contributions to our station.
Our bookkeeper, Karen Schinsky, reported that despite good expense control, we did operate at a deficit during CY2015. In no small part this resulted from ten shows that lack the required underwriting, $1200 in missing income. We have made great strides in getting our host information up to date so that we can change the door code soon.
The board elected officers for 2016. Ernie Hood will continue his longtime duties as Treasurer. Tana Hartman stepped up to take the Secretary position. Lacking any other candidates, Art Menius became chair.
The eight week marketing campaign funded by a $2500 grant from the Carrboro Tourism Development Authority, which receives and redistributes the occupancy tax revenue from the Hampton Inn next door, has concluded. The project produced some data of interest.
The project generated 314 new unique visitors to www.wcomfm.org, roughly 6 per day or 1.8% over the course of the effort. During the fortnight prior to the campaign, we had gained 1.4 per day. Thus new visitors to the website jumped by 4.6 per day. Mean total hits on www.wcomfm.org increased from 521.7 per day to 800.2 during the campaign, an increase of 278.5 per day or 53.3%.
Icecast numbers stayed almost the same, however, at a median of just less than nine. Peak online listeners did climb from a maximum of 16 up to 26. It is important to remember that Icecast counts streaming aggregaters, such as TuneIn Radio, as just one listener. WCOM’s TuneIn followers increased from 760 to 779 during the campaign.
Facebook page likes increased to 1423 from 1405, or 2.25 new per week. The Twitter feed growth for WCOM proved much more robust. The followers grew by 173 from 522 to 695. That represents growth of just better than 33% or 23.5 per week.
Our end of the year fundraising effort has included 103 letters and 243 emails.